B 2 B E - Commerce Players in India Adopt BPO Models – A Case - Based Study
نویسنده
چکیده
India is an established global leader in IT, ITES and BPO sectors due to the various global and local developments over the last decade. The similarities in technology and capabilities, and the clustering tendency of these sectors should have led India to the position of global leadership in e-commerce as well. We find, on the contrary, Indian e-commerce sector does lag behind its global counterparts, and also its domestic peers engaged in IT & BPO sectors. In this case-based study, we focus on the evolution of business models of the firms engaged in e-commerce in India, and map them against established ebusiness and BPO models. We find that B2B e-commerce players in India are increasingly adopting BPO business models in the areas of procurement and disposal services. We also ask pertinent questions on scalability of the BPO models that Indian e-commerce firms increasingly adopt.
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